Pipelines

A Lead Pipeline From First Touch to Customer

A lead is not a row in a spreadsheet — it moves. Amernet tracks each one through eight stages, from new to customer, and keeps that record current as your campaigns work it: contacted, engaged, replied, qualified, converted.

Temperature is scored for you rather than typed in by hand. Opens, clicks, replies and bookings push a contact from cold to warm to hot, and the score is recalculated as new signals arrive.

When a lead goes hot, the automation gets out of the way. Sequences pause themselves so a person can pick up the conversation while the interest is still live.

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A team reviewing lead pipeline reports together in a bright open-plan office

The record

What a lead pipeline does with a list

Built for lists that arrive messy and change daily.

Temperature that scores itself

Cold, warm and hot are derived from real engagement, not guessed. The score updates continuously as contacts open, click, reply and book.

Hot-lead handover

The moment a contact goes hot, its automated sequences pause, the record is pushed to your CRM, and the change is written to the activity log.

Bulk everything

Move, copy, update or delete hundreds of contacts at once, rather than one row at a time.

Duplicate detection and merge

Find duplicates across a list and merge them — individually, or all at once when an import has doubled up.

One timeline per contact

Every email, open, click, reply, call and LinkedIn touch against a single record, in order.

CRM sync

Deep-link a contact into Twenty CRM, and let hot leads push across automatically.

On autopilot

Pipelines that run themselves

Set the shape of a campaign once per vertical, then leave it on.

Pick the sources

Choose which lead finders feed the pipeline and how often they re-run, so new prospects keep arriving without anyone re-running a search.

Pick the channels

Email, LinkedIn, voice, or all three — with the newsletter, nurture workflow and sending persona chosen per pipeline.

Keep it within limits

A daily LinkedIn cap and a sourcing cadence per pipeline, with run history and an audit trail for every change.

Questions

Common questions about pipelines

What teams ask before moving a list in.

New, contacted, engaged, replied, qualified, converted, customer and lost. It is a lead lifecycle rather than a set of deal stages, and it is designed to be driven by what the campaign observes rather than updated by hand.

No. There is no deal value, close date or revenue forecast. Pipelines here track the lifecycle of a lead and the outreach working it — for deal management, push qualified contacts across to your CRM.

From scored engagement — opens, clicks, replies and bookings. A positive reply or a booking pins a contact as hot immediately and pauses whatever sequence was running.

From Leads Finder searches that re-run on a schedule and append net-new prospects, or from lists you import.

That is what the pause is for. Once a contact is hot, automated sending stops against that record until someone resumes it deliberately.

Stop losing the lead that was ready

The cost of a list is not the leads that never reply. It is the one that replied and got another automated email.

Bring in one list, let the scoring run for a fortnight, and watch which contacts go hot and what the automation does when they do. Then widen it to the rest.

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A Lead Pipeline From First Touch to Customer

What a lead pipeline does with a list

Temperature that scores itself

Hot-lead handover

Bulk everything

Duplicate detection and merge

One timeline per contact

CRM sync

Pipelines that run themselves

Pick the sources

Pick the channels

Keep it within limits

Common questions about pipelines

What are the eight stages?

Is this a deal pipeline with forecasting?

How does a lead become “hot”?

Where do the contacts come from?

Does the automation ever talk over a human?

Stop losing the lead that was ready

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